McAlister’s Deli, an established brand of over 400 locations updated their branding. One of the most visible areas of concern was their vehicle fleet design and how to apply the new concept to various makes and models. Vehicle wrap designs are an imperfect art. The seams and openings always require some field modification to the print files to make them meet the client’s desired outcome.
Vivid Ink Graphics took the art files and compared it to the vehicle. Exact measurements were taken to ensure a proper fit. The pieces were then printed and installed.
There is no better way to serve your market than have rolling advertising display your features and benefits throughout your community. McAlister’s Deli's new delivery vehicle design is a true work of art and proudly showcases McAlister’s Deli’s commitment to being a dominant force in their markets.
McAlister's new vehicle graphics was received with
great satisfaction by the corporate office and a subsequent order was placed
Our rebranding was a long and difficult process and creating a new vehicle graphic was among the most complicated challenges we faced. With so many makes and models of vehicles our locations can choose from, it was hard to settle on one. Vivid Ink Graphics took our design and produced exactly what we wanted: A showcase of our new work and an encouragement to our franchise partners.